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            Stop guessing. Start marketing smarter. Here’s your checklist.   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏
        
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      <a class="brand-logo-link" href="https://www.jaclynwaltman.com/" style="color:#fffffe !important;"><img class="brand-logo" src="https://images.squarespace-cdn.com/content/v1/684b1eb33c96c00ab84e41ce/9b237309-7e23-459d-907f-816e360e342f/IMG_9175.png" height="66" alt="Writes with Jaclyn" style="font-size:.625em;display:block;border:0;text-decoration:none;line-height:0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;color:#1e2130;height:auto;max-height:66px;max-width:100%;width:auto;margin-left:0px;"></a>
    
  
  

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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;"> ISSUE #2</span></p>
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      <div class="section-caption-text" style="position:relative;"><h2 style="margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:3.1640625em;mso-line-height-alt:3.1640625em;margin-top:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:-.01em;color:#fffffe;">I wrote your marketing plan for you.</h2><h3 style="margin:1.414em 0 .5em;font-weight:400;font-size:2.109375em;mso-line-height-alt:2.109375em;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:0em;color:#fffffe;line-height:24.3046px;margin-top:0px;margin-bottom:0px;"><em>Stop guessing.<br>Start marketing smarter.</em></h3></div>
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      <h3 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:2.109375em;mso-line-height-alt:2.109375em;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:0em;line-height:24.3046px;margin-top:0px;margin-bottom:0px;"><strong>Part 1: Marketing Foundations Checklist</strong></h3>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:1.40625em;mso-line-height-alt:1.40625em;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:.02em;line-height:24.3046px;margin-top:0px;margin-bottom:0px;">Everything in one place to get your feet planted and running strong.<br></h4><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:1.40625em;mso-line-height-alt:1.40625em;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:.02em;line-height:24.3046px;margin-top:0px;margin-bottom:0px;">No need to go searching.</h4><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:1.40625em;mso-line-height-alt:1.40625em;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:.02em;line-height:24.3046px;margin-top:0px;margin-bottom:0px;">Click reply if you have a tailored question.</h4><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:1.40625em;mso-line-height-alt:1.40625em;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:.02em;line-height:24.3046px;margin-top:0px;margin-bottom:0px;"><em>I’d love to help!</em></h4>
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      <h3 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:2.109375em;mso-line-height-alt:2.109375em;margin-top:0;margin-bottom:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:0em;">1. Do you collect and <span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">nurture</span> emails?</h3>
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;">Are you promoting something new? Having it on your website or socials isn’t enough. Feeds are saturated and people rarely revisit sites. Send it via email, ideally tucked into your weekly newsletter naturally so you’re not overwhelming anyone (</span><em><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;">like the offer at the bottom of this page!</span></em><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;">). We don’t suffocate our audience with obnoxious amounts of emails; we </span><em><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;">care</span></em><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;"> for our people. We </span><em><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;">love</span></em><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;"> them. Your offers should truly benefit them… so don’t be afraid to show it!</span></p>
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      <h3 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:2.109375em;mso-line-height-alt:2.109375em;margin-top:0;margin-bottom:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:0em;">3. Are your freebies pulling their weight?</h3>
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;">Again, they should opt in to grab these so they’re added to your email list. Getting gentle reminders of you every week and seeing what you offer. Make sure your freebie solves a real need </span><em><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;">aaaannd… </span></em><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;">is </span><strong><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;">searchable</span></strong><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;">. If people are Googling it, that’s your sign you’re onto something good.</span></p>
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;">And yes, you </span><em><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;">have</span></em><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;"> to have a website. It gives you a home base outside of social media and boosts your SEO (</span><em><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;">which is huge right now</span></em><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;">). More than that, your site should guide people, not confuse them. Clear flow, strategic copy, and strong calls to action.</span></p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><em><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;">I’ll send an email soon breaking down how to write website copy that converts.</span></em></p>
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      <h3 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:2.109375em;mso-line-height-alt:2.109375em;margin-top:0;margin-bottom:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:0em;">5. Is your branding clear?</h3>
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;">Ooh!! I’d love to know! We all could use a little encouragement in our day.</span></p><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.40625em;mso-line-height-alt:1.40625em;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:.02em;">Are you just getting started?<br>Maybe picking back up a piece you dropped?<br>Or finally pulling it all together!</h4><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;"><br></span><em><strong><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;">This </span></strong></em><strong><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;">is what I love, above all else,</span></strong><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;"> about copywriting…</span></p><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.40625em;mso-line-height-alt:1.40625em;margin-bottom:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:.02em;">I get to pull out the beauty and excitement in you that’s maybe felt snubbed out.</h4>
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