Why copywriting matters

and the creative mind behind these words.

Why Copywriting Matters

Scenario: Jonny. 5 years old. Sitting at the dinner table. Staring at his yucky bowl of broccoli.

How are you going to get little Jonny to eat it? He doesn’t want it, but you know he needs it.

So you say, “Jonny, did you know that the vitamin C in broccoli supports your immunity and collagen production? And vitamin K is essential for your bone health and blood clotting!”
You continue on, mustering up all the excitement you can, putting on your best acting hat, “And the folate helps form your DNA! Isn’t that cool?”

K…you’ve lost Jonny.

He’s now on the floor, throwing a tantrum.
And he’s not going to eat it.

Every audience is different.
You won’t get anywhere unless you understand what they want.

What does little Jonny really want?

He wants to be the Hulk.

Try this: “Jonny, you know who eats Broccoli? The Hulk! That’s what makes him super strong…so strong he can do the Super Smash!”

Guess what, mama?
Jonny’s scarfing that broccoli down.

Copywriting frames your product with a perspective designed for your audience. It speaks to their very need. And now they want what you have. It’s way more than words on a screen; it’s sales writing.

We’re going to think of copywriting like fishing.

First, learn the kind of fish you need to catch. Then design the most irresistible bait. Through research, with craft, and dripping with creativity.

And hear me. We don’t design bait because we’re sleazy. We design bait for the genuine benefit of others. We know it’s good for them. We know it will enhance their life.

Anyone I work with cares about people. That means if you’re working with me, people out there seriously need to know how to find you.

You have to have good bait. People take convincing. And you’ve got to know how to do it well.

Get them swim to you. Get them to taste that delicious worm.

Clients, sales, subscribers? They should be lured in. Not chased down. Not hassled.

Web copy, email funnels, social media marketing, landing pages, lead magnets, opt-ins, product descriptions, podcast scripts, newsletters…

Any time you use words, you’re holding a fishing pole.

Turning “That can’t be done” into “How’d you pull that off?”
is kind of my thing.

When you work with me,
I make sure your copy is the kind that catches.

The girl behind all these words…

  • 13 years of teaching spent transforming eye rolls into “I can’t wait to come to your class.”

    Outline drawing of an open book with multiple pages.

  • Mom of two goofballs who keep me laughing, humbled, and stocked in snacks.

    Simple black outline drawing of a mechanical pencil.

  • 14 years married to my favorite person. Love and laughter really can outlast the dishes, the diapers, and the chaos.

    Silhouette of a person with a speech bubble above their head, set against a dark background.

  • Cali-girl born and raised, surviving in the rain of the PNW. Coffee helps.

  • All thing sharks, sushi, and jamming out windows down to the same song on repeat.

  • Math major turned wordsmith. Honestly... solving problems & crafting sentences aren’t all that different.

  • Girl with an incurable obsession for research, ideas, and rabbit holes.

  • Huuuuuge empath.
    Big listener.

  • Songwriter, poet, journaler… basically, words are how I breathe.

  • Big heart. 10 years walking with women in ministry through prayer, mess, and conversations that change everything.

Let me write the narrative that grows your business.

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