The Blog

Honest thoughts. Real stories. A taste of strategy.
whenever there’s something worth sharing.

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An AI Rant: Magnetic Marketing Cannot Be Done With AI

I get on rants with my middle school students all the time. Picture…case in point.

In this no-fluff cheeky rant, I share why magnetic marketing can’t be done with AI, how it dulls your voice, and why real copywriters still win every time.

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Jaclyn Waltman Jaclyn Waltman

My Story Part 3: When Joy Remains in the Darkest Valley

When my husband’s health collapsed and our world turned upside down, I thought I might lose everything. What followed was months of hospital stays, ER visits, and nights I didn’t know if he’d make it through. Yet in that valley, God met me. His presence overwhelmed my fear, His joy carried me through the unknown, and His love reshaped my faith. This is the story of finding unshakable joy when everything else was stripped away.

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Jaclyn Waltman Jaclyn Waltman

My Story Part 2: Rescued by Love

I thought a new start in a new state would fix me. But the truth is, the old self doesn’t stay behind just because you hop on a plane. Insecurities, lies, and struggles followed me to college. Yet it was there, in the most unexpected way, that God used one man to help me see His love, His grace, and my worth more clearly than ever before.

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Jaclyn Waltman Jaclyn Waltman

My Story Part 1: Loved From the Start, Still Learning Why

A glimpse into my early story—before the platform, before the perspective. Part 1 of my testimony: childhood, loneliness, love, and learning to listen for God's voice in the in-between. The start of a life that’s been shaped, protected, and pursued by Him.

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What Should a Christian Coach Blog About? (10 Ideas You’ll Actually Want to Write)

Stuck staring at a blinking cursor wondering what to write? This post gives you 10 real blog ideas for Christian coaches—none of the fluff, all of the faith. Whether you're launching or just trying to stay consistent, this is for you.

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Jaclyn Waltman Jaclyn Waltman

Evicting the Lies that Lounge in My Mind

Lies can get real comfortable in our minds.
They settle in like old furniture—just chillin’ in the corners of our thoughts.
But when I invite the Gardener in, everything changes.
It’s time to evict the lies that lounge in my mind.
When the mind is a battlefield, I don’t want to fight alone.

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Sucked In & Off Track: A Call Back to What Matters

Feeling pulled in every direction? This short reflection invites you to slow down, refocus your heart, and return to what matters most. Includes a free Daily Realignment Checklist to help you live with peace, purpose, and presence.

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Here Goes Nothing: Jumping into Copywriting

I felt just like my son in this picture—the day he stood at the edge of the pool, unsure if he could jump. If you’re standing at the edge of something new—business, blog, podcast—this post is for you.

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