Why a Weekly Newsletter Matters (More Than You Think)
It’s blog day! I love blog day!
*Secretly* the blog is my playground where I get to just have fun and WRITE! Sure, there’s definitely strategic topic choice for search engines, for reaching new peeps in need of a copywriter, for driving traffic to my site, for contributing insight the business world could use, and letting it all live on the internet forreeevvverr (like that slow-spoken line in the The Sandlot).
But you see, though I do pick a topic designed for these purposes, in this space, I feel like I get to let my hair down. Let my fingers race across the keyboard. Let thought dance around and see what comes of it.
My weekly newsletters on the other hand feel a little more precise. They have to be quick, bite-sized, snackable tips. It’s more to the point, quick info. Here, I can be free. In fact, this whole intro would have been nixed from the weekly tip. But on the blog, I allow myself to let loose! Blogs are a blast.
With that, let’s move into today’s topic:
Newsletters and why you need to start doing them.
I think of my newsletter similar to my presence in the home:
I don’t have to be in the room, but my family sees the mark I’ve made, and it blesses them. It benefits them. They love the traces of my presence that get left around the house. It’s a beautiful thing.
My kids wake up to a clean kitchen because I cleaned it the night before.
They come home to stuffed animals arranged just how they like them.
Music is playing while dinner is being made.
They know how the house runs.
No one walks in and says, “Wow, Mom really showed up today.”
But they feel everything that I do.
There’s a consistency to my presence, even when I’m not right there.
That’s what a newsletter does for your business.
People don’t usually remember the one who shows up once and leaves.
They remember you because you show up regularly and they love the impact you have in their life.
Marketing research backs it up.
People need repeated exposure to remember a brand. Often 7–10 touchpoints or more.
Your work is good, but everyone’s busy, distracted, overloaded.
A weekly newsletter creates a rhythm. A reminder you exist. That you’re still here. That you’re still thinking about them. It’s a support your audience needs.
And that’s not all it does!
One newsletter does way more work than you think.
One weekly email can also live as:
a blog post on your website or Substack
Pinterest content that works in the background
evergreen content that helps with SEO (in laymen’s terms, more people find you in searches on google, Substack, and Pinterest because you used keywords in your writing and wrote about a topic you knew people would be searching for)
promotion for your podcast, if you have one
and it becomes easy copy-and-paste content for social media. This long-form content feeds your footprint everywhere else. It maximizes your time and lessens your to-do list.
This one piece of content can blast everywhere. And it won’t disappear like Instagram when the feed refreshes.
Social media might be the front door.
But email is the living room.
When someone opens your newsletter week after week, they start to know you. How you think. What you care about. Who you help. What you offer.
Email consistently outperforms social media when it comes to conversion.
But when there isn’t a rhythm, usually what we see is that…
the newsletter just falls by the wayside.
Weeks turn into months and then reconnecting feels awkward. You overthink what to say, so you just stop emailing altogether.
You might already be posting reels, recording videos, sharing stories. And yes, that is ongoing work.
But it’s also ephemeral. It disappears the moment you stop posting.
A newsletter is a different kind of ongoing.
It doesn’t vanish when the algorithm changes.
It doesn’t rely on being seen in the moment.
It lives somewhere people can return to.
Weekly long-form content is the way to go people. It performs so well. Social media is the trend, sure. But it’s not lasting.
So I’m encouraging you today…
Write that newsletter to your email list. And do it weekly! It’s even okay to let your hair down and learn to have fun with it!
The perfect idea? The perfect insight? The perfect email? Nah! Rid of stress and just be yourself. Talk how you would talk. Say what you would say. And send it. Regularly. I’m serious, it makes a huge difference.
And yes, newsletters are the focal point of my offer.
I write one piece of long-form content for you weekly. It’s your newsletter. You click send. It doubles as your blog on your website or Substack and as a pin on Pinterest. It promotes your offers, encourages your audience, and keeps you at the forefront.
So. Much. Visibility. So much nurtured connection.
Your email list grows. And when you’re ready to launch, everyone on your email list is reading.
Check out my offer that reveals this Wednesday. Hop on my email list so you don’t miss it! Click the button below to subscribe and follow me on Insta.
Hey there. Can’t wait to connect!
