Portfolio
Case Studies
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Let’s lure those clients, baby.
I studied Noelle’s brand and tone until I could write like I was inside her inbox. Then I built an 8-email funnel that bridged her freebie to her coaching offer, every line crafted to sound like her, only sharper and more strategic.
Copy Work:
· 8-email nurture sequence aligned with her brand voice
· Story-driven funnel flow connecting freebie to offer
· Subtle calls-to-action that build connection before sellingResults (so far):
· Copy delivered fast, without cutting corners
· A client thrilled to see her own voice reflected back
· Funnel assets ready to plug in for launch dayTestimonial:
“I JUST read through these! How did you capture my style so perfectly? It’s like you’ve crawled inside my head. You’ve absolutely written… me! These are AMAZING!”
— Noelle Hoffmeister, Life Coach -
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Let’s cast smarter, not wider.
This client came to me juggling too many ideas and no real direction. Together, we streamlined her core narrative, built a strategy around proven methods, and refined her copy so her reach was intentional, not random.
Copy Work:
· Ongoing copy + content strategy support
· Offer messaging + funnel refinement
· Launch copy and content repurposingResults:
· Booked more aligned clients
· Marketing that finally felt manageable
· Increased income within monthsTestimonial:
“Best decision I ever made for my business!! I started booking more of the right clients and literally saw my income jump. She made marketing feel easy again. If you’re on the fence… don’t be. She’s the one you want.”
— Private Client, Life Coach -
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Let’s hook the right fish.
Regina was already showing up confidently on Reels, but her content needed more variety and words that did more than fill a caption box. I built a strategy-backed plan and wrote social posts designed to position her to stand out and attract the right clients.
Copy Work:
· Custom content calendar with captions + prompts
· Content strategy focused on positioning and growth
· Copy that balances value, story, and engagementResults:
· Posts that build connection and authority
· Messaging that sets her apart from similar voices
· A stronger foundation for brand growth and future offersTestimonial:
“Huge thanks to @writeswithjaclyn for helping me build and fill my content calendar! If you ever need help managing or writing your social media content, Jaclyn is truly wonderful to work with.”
— Regina @withhimsherises
Editing & Publishing
Some people have lucrative ideas, but when it comes to voice…it’s a total flop.
I love to wake up sleeping words.
I dive into editing with a mix of nerdy joy
(hello, passive voice and repeated words!).
Any author I’ve worked with will tell you they felt like a movie star.
We all need to hear what we’re good at.
I spot it, and I make sure you know it.
Oh, yeah…
Need formatting?
Mirrored margins? Bleed? Trim size?
That’s the technical work I love.
I’m KDP fluent.
31-Day Devotional
Scope of Work:
Line editing for grammar, flow, repetition, and style
Interior design & formatting for print + ebook
Published on KDP (paperback + Kindle)
It hit #1 on KDP in it’s category
and sold 150 copies in the first week!
I got to be a guest on her podcast.
Click here. Let your ears be tickled!
— Shanna Pyzer, The Christian Life Coach Podcast
Planner
Scope of Work:
Reformatted for KDP (trim, gutters, spine, cover)
Optimized product description + author bio (SEO + HTML)
Guided client with step-by-step KDP publishing support
“I truly could not have done it without her! When I ran into multiple issues uploading my planner, she stepped in and completely saved the project. Not only did she troubleshoot every publishing glitch with ease, but she also turned everything around incredibly fast. Thanks to her, my planner is finally accessible, polished, and ready to share with the world. She’s an absolute lifesaver!”
— Temetria McVea Coaching
Christian Apologetics
Full Manuscript Editing
Scope of Work:
Developmental, line, and copyediting
Strengthen theological clarity, ensuring logical, reader-friendly flow amidst deep scholarly thought.
Interior formatting + design (print + Kindle)
KDP setup and upload configuration
Study Bible Proofreading
Scope of Work:
Proofread intros + topical notes
Checked grammar, spelling, punctuation
Applied CMS + style guide consistently
Off the Clock Writing
I love serving clients.
Hello…it’s why I started copywriting in the first place!
But long before client work, writing was (and still is) how I heal. How I process. Often my fingers on the keyboard know what to say looooong before my mind catches up.
Writing pulls me out of life’s daily rubble.
Everyone’s got a style, and this is mine.
Sure, I’ll let you peek…but you won’t see much of this voice in the copy I write for you. This space is just a way to get to know me a little better.
And hey, maybe there’s something here you need to hear.
