So… How Does a Blog Actually Work for You? (And Why I’m Leaning on the Experts Here)
I’ve been diving into what the experts say about blogging. And as someone who loves the art of writing, this excites me. Let not the blog die!
But even if you loathe writing, the research is hard to ignore:
HubSpot found that companies who blog get 55% more website visitors than those who don’t.
Businesses that blog consistently generate 67% more leads.
And studies show that 81% of people research online before making a big decision.
Marketers and coaches call blogging the best decision they ever made for their business.
Article after article, this is the message: blogging still works.
Now here’s where I’ll be honest: referrals are still my #1 way of getting clients right now. My blog hasn’t been my main client-getter (yet!). But… I’m already seeing the truth of what these experts are saying play out in my own analytics. My traffic is growing, and every time I publish a new post, I see the results.
So how does a blog actually work for you? Let’s break it down.
1. Google can actually find you
Experts agree: Google can’t “read” your podcast audio or your Instagram captions. But it can read your blog.
That means every time you hit publish, you’re giving Google another chance to put your name in front of someone searching for what you do.
Every blog post is another opportunity to be found.
Think of each post like a new “door” to your website. More doors = more people walking in.
2. It takes consistency (but it’s worth it)
One blog post won’t change your business. Consistency is what gets results.
Research shows that companies publishing 16+ blog posts per month get 3.5x more traffic than those posting less often.
For me? I’ve committed to publishing weekly, and here’s what happens every time I do:
📈 My Monday blog posts spike my website traffic.
That’s not a fluke—it’s proof that showing up regularly makes a difference.
3. Blogs help you get discovered
People won’t buy from you if they don’t trust you. Period.
And yes—Instagram builds trust. Through Reels, posts, and Stories, people see your personality and connect with your message. But all of that trust stays inside the app—your reach depends on whether the algorithm decides to show your content again.
Blogging is different. Your posts are searchable and discoverable. Each one gives Google another reason to put your name in front of someone who’s actively looking for what you do.
Instagram builds connection. Blogging makes sure people can actually find you.
4. Your blog gives you free analytics
This is one of the underrated gifts of blogging: the data.
When I check my analytics, I can see:
Which posts bring the most traffic
How long readers stay on a page
Which topics keep them coming back
That’s gold. Instead of guessing, I can create more of what my audience actually wants. And that matches what the experts say: blogging is a long-term strategy where you adjust based on the numbers.
5. Blogging grows your email list
Another expert-backed truth: blogging works hand-in-hand with your email list.
Every post is an opportunity to invite readers to subscribe. And research shows businesses with blogs generate 126% more leads than those without.
6. Blogging has long-term impact
Your Instagram Story? Gone in 24 hours.
Your Reel? It lasts on your account, but its reach slows once the algorithm moves on.
Your blog? It can show up in search results months or even years later.
That’s why experts call blogging the most sustainable marketing strategy.
It’s not a quick-hit post that fades. It’s a sustainable strategy that compounds over time. It brings you traffic and leads long after you hit publish.
7. Blogging multiplies your content
Here’s the part most people miss: a blog post isn’t just a blog post.
One solid article can be repurposed into so many other pieces of content—Instagram captions, carousel posts, Reels, newsletter snippets, even podcast episodes. That means the work you put into writing once keeps working for you in multiple places.
And next week, I’ll show you exactly how I repurpose my blog posts into fresh content across platforms (without losing my sanity).
The bottom line
So, how does a blog actually work for you?
Experts agree it drives more traffic, leads, and trust.
My analytics prove it’s true—traffic grows every time I post.
And while referrals are still my top client-getter today, blogging is laying the foundation for long-term visibility and credibility.
And best of all, every blog can be repurposed into multiple pieces of content across your platforms (I’ll show you exactly how next week).
That’s why I’m committed to sticking with it. Because the research is clear, and my own numbers are already pointing in the same direction.
Want help getting started?
If you’re tired of staring at a blank page or wondering what to write, this is exactly what I do for my clients. I take the ideas in your head and turn them into consistent, search-friendly blog posts that bring in traffic, build trust, and make sales feel natural.
