Magnetic Marketing in Action: 3 Moves That Turn Noise Into Sales
Ever stood in a bakery and smelled fresh bread?
You didn’t need a flyer shoved in your hand. You didn’t need someone shouting “BUY THIS BAGUETTE.”
The smell did the work. It pulled you closer.
That’s magnetic marketing.
Not chasing. Not shouting. Not exhausting yourself trying to post everywhere.
Magnetic marketing is about creating something so irresistible, so aligned, that your people lean in without being asked.
And it comes down to three moves:
Be Clear. Be Human. Be Consistent.
Pillar 1: Be Clear
Confusion kills sales. Period.
Think about a diner menu. Twenty pages. Pancakes next to pizza next to lobster. You’re overwhelmed. You leave without ordering.
Your website can feel the same. Too many offers. Too many words. No clear “why you.”
Picture This:
One coach offered everything. Groups. 1:1s. Workshops. E-books. Her site was a buffet. We stripped it down to one core transformation. Suddenly, prospects knew exactly what she did.
Result? Inquiries doubled.
True Story:
An author came to me with a devotional manuscript. She had the heart on the page and even tried AI for polish. But the result was uneven. I refined it until it sounded like her.
I cut the fluff, gave it flow, and set it up on Amazon.
Result? It hit #1 in the Christian Devotionals category within a week. She sold 150 copies in her first month.
The Takeaway: Clarity isn’t a “nice to have.” It’s the difference between tumbleweeds and sales.
Pillar 2: Be Human
Robots can string words together. Only humans connect.
People don’t buy features.
(Nobody’s out here saying, “Yes, give me the 50-page workbook and the bonus module.”)
They buy stories.
Stories that make them feel seen. Stories that make them whisper, “That’s me.”
Picture This:
A business owner blasted her services and prices. Crickets. We swapped in real client stories…
Wins, struggles, transformations.
Suddenly? DMs, comments, referrals.
Result? Engagement soared. Trust deepened.
True Story:
A life coach wanted to launch her program but hated sounding salesy. I built a 7-email sequence wrapped in her personal stories and client wins.
Result? Open rates jumped to 35%. She sold 6 spots directly from the emails.
The Takeaway: Connection sells. Stories sell. Humanity sells.
Pillar 3: Be Consistent
Trust is a bank account.
You don’t build it with one deposit.
You stack small ones, week after week.
If you’re showing up in bursts and ghosting in between, your audience wonders if you’re even still in business.
Picture This:
One provider posted on TikTok one week, LinkedIn the next, then disappeared for three. It looked messy. We built her a rhythm: one platform, one style, one schedule.
Result? She looked established in weeks. Higher-value clients started reaching out.
True Story:
A Christian entrepreneur had reels but no rhythm. I repurposed her videos into carousels, captions, and polls—then built a six-week calendar.
Result? Engagement up 20%. Three new coaching clients booked…all saying, “I see you everywhere now!”
The Takeaway: Consistency isn’t glamorous. But it’s magnetic.
Final Word
Be clear. Be human. Be consistent. That’s it.
Forget louder. Forget fancier funnels. Forget trying to out-shout the algorithm.
Magnetic marketing isn’t about push.
It’s about pull.
Want me to audit your message? I’ll tell you exactly where your magnet is weak and how to strengthen it.
Next up: Why AI Will Never Replace Magnetic Messaging.
I’ll show side-by-side examples of AI pitches vs. human ones, plus how editing made an AI-assisted devotional launch-ready. Spoiler: tools generate words; humans generate trust.
